Josef Hoffman

I find myself attracted to a specific breed of designers and as I research them I find that they are what you would call lifestyle designers. You know like Ralph Lauren he has clothes, shoes, home, whatever you can think of buying he wants to design it. 

For example my first post was about BIBA. She definitely wins this contest. She epitomizes that ideal. The designers I am talking about completely surround themselves with their own aesthetic. Their own vision surrounds them. I really dig that. It's not easy to do. There is something so amazing about having that much fire inside you.
So I am going to start a series of all of my favorite "lifestyle" designers and to start it off is Josef Hoffman. He was an Austrian architect and interior designer, but really he moved us from Art Nouveau into Modernism. I am drawn to the way he used black and white patterning in his design very similar to Japanese Op art. These sparing details create amazing architectural details in his rooms. His color choice is so modern and his decoration and ornamentation is sparing but thoughtful. He designed buildings, furniture, glassware, textiles, and Modernism.